w+w started in early 2024 with two friends — Charlie Whitlow and Jason Weaver — building something that felt like them. No big plan, no chase for hype… just two guys creating pieces they actually cared about.
When Jason passed in July 2025, everything shifted — but the mission didn't. If anything, Charlie felt the pull even stronger. w+w wasn’t something to retire. It was something to release. Something to share.
Today, w+w lives on because the creativity they started still burns. It’s not about profit. It never was. It’s about letting people be part of a story that meant something — a story Charlie is still carrying forward with grit, heart, and an unshaken presence.
w+w is personal. It’s steady. It moves — just like he does.